Business Plan Fundamentals

Working with clients so they create a comprehensive business plan. Business Plans are essential for setting up a successful business and attracting potential funding and/or investors, the Key components being as follows:

1. Executive Summary

• Overview: Provide a brief overview of the business, mission, and vision.
• Objectives: State clear goals for the business, both short and long-term.
• Value Proposition: Describe what makes the business unique and why it will succeed.
• Key Financial Highlights: Include brief financial projections, such as revenue targets and

        profitability expectations.

2. Company Description

• Business Structure: Outline the legal structure (e.g., Limited, Partnership).
• Industry Overview: Describe the industry, market trends, and where the business fits.
• Mission & Vision: Define the company’s mission, vision, and core values.
• Location: Specify the physical or digital location of the business.
• Products/Services: Provide a high-level overview of what the business will offer.

3. Market Analysis

• Target Market: Describe the target audience, including demographics and psychographics.
• Market Size and Trends: Assess market size, growth potential, and industry trends.
• Competitive Analysis: Identify main competitors, their strengths and weaknesses, and

        potential advantages or differentiators.

• Customer Needs: Explain the problem the product/service is solving for potential customers and why the solution fits.

4. Organisation & Management

• Ownership Structure: Detail ownership and shareholders.
• Management Team: List key team members, their roles, and relevant experience.
• Advisors: Identify any board members or advisors who add value.
• Personnel Plan: Outline staffing needs and anticipated uplift in personnel.

5. Products or Services

• Product/Service Description: Describe the offerings in detail.
• Unique Features: Highlight what sets the product or service apart (USP’s).
• Lifecycle: Include information on where the product or service is in its lifecycle.
• Research and Development: Past, and if applicable, mention ongoing or planned R&D

        initiatives.

6. Marketing & Sales Strategy

• Marketing Plan: Define the marketing channels, messaging, and promotional activities.
• Sales Strategy: Detail how sales will be executed, fulfilled and managed.
• Pricing: Outline pricing strategy and how it aligns with market positioning.
• Customer Retention: Explain strategies for customer service and retention.

7. Funding Request (if needed - it usually is!)

• Funding Requirements: Specify the amount of funding needed and how it will be used.
• Future Funding: Address potential future funding needs (Stages).
• Investor Benefits: Outline the benefits for investors (ROI) or lenders (Affordability).

8. Financial Projections

• Revenue Forecast: Project revenue and growth over three (Min) to five years.
• Expense Forecast: Break down fixed and variable costs.
• Profit and Loss: Include a projected income statement.
• Cash Flow Statement: Provide expected cash flow.
• Break-even Analysis: Identify the point at which revenue covers expenses.

9. Appendix

• Additional Documents: Include supporting documents, such as CV’s, legal agreements,

        patents, trade marks, and product images etc.

• Market Research: Include any detailed reports or surveys that further support claims.
• Detailed Financials: Include any additional financial projections or documents

How our flexible programme works

• One-to-one consultations - online or in person
• Prescribed workplan

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